Sounds Twitastic!
...or not.
After countless hours of searching on social bookmarking sites like Diigo, Twine and Delicious, I finally came across one Delicious user who was a little different from the rest -- her bookmarks encompass a larger view of communications, change and the future of PR. Her wide range of different personal bookmarks gave me the opportunity to really understand her online personality and see ifs she's my social bookmarking BFF. In other words, I finally found a bookmarked that isn't all about Twit-Twit; she focuses on a lot of other equally important things.
I primarily wanted to find my bookmarking soulmate by seenig who else bookmarked the page SourceWatch (an organization dedicated to "watchdogging" journalism and PR sources). However, many of the users I found had interests that were spread along a large spectrum of thought; this left me with the user Andrea.vascellari of Delicious.
Andrea.vascellari, a professional entrepreneur and communicator, actively bookmarks -- she has about 682 bookmarks so far; you can trust that she will add more of these bookmarks daily.
From the looks of it, Andrea.vascellari is interested in new mass communication strategies (including blogging, tweeting and facebooking). There is not one specific focus of what her bookmarks are aiming towards -- i.e these bookmarks range from pr strategies in general (not specifically for a nonprofit or corporation), web design, advocacy tips, the relationship between the reader and writer of a blog, 'how to's' using social media and lastly, the future of PR in a Web 2.0 world.
Sure, we can use social media to compliment a client's image in the public. But even if the client may be enacting one of the biggest social change campaigns of his time (hypothetically speaking, let's say a nonprofit or group of people solved the world's problem to poverty and hunger; and are taking a dose of PR to help better their cause) their image may not be respected, noteworthy, or even apparent in the public eye. No matter how good one's intentions are, image still says it all.
But PR practitioners easily understand this. That's why to fight for a good cause we are told through various blogs and user's personal bookmarks to use social media. As boring as it can be by following these same themes over and over again, take a look at one of Andrea.vascellari's bookmarks.
One page that caught my attention was a link to a blog post about 'How to be More Human' when using social media. This post is written by PR practitioner David Armano in his blog In Fine Print.
Here's a glimpse at an example he gives about 'how to be more human:'
"People can spot robots, artificial intelligence and a fake a mile away. Talking like your legal team, your PR agency or a computer will get unfollowed, unfriended or ignored. Ifwe wanted to hear from machines, robots or legal eagles, we'd watch mroe advertising or interact with your organizations mainstream touch points. We're on the social web because we want to connect with other human beings and we want tthem to act like them. Being human means talking like a human."This straightforward post digs deep into the PR practitioner's mind by communicating like a human voice.
Just remember: no matter how much good you may be doing with a PR campaign, remember that how you use social media will have a great effect on your image -- and in this case, you've got to be a real human like you already are.
You've also got to be that human you are by helping others -- and Andrea.vascellari gives us an extremely helpful site to enact any type of social change mixed with PR.
This site is called The Point and as Andrea comments on it (as she does consistently with her other bookmarks), in her words this site is,
"More than a petition. Better than a fundraiser. Easy and effect group action. Whether you're raising money, organizing people, or trying to influence change: if you can't do it alone, you can do it on The Point."In summary, The Point is an online campaign organizer that helps you raise money, make a campaign widget and let members join causes anonymously when issues get pretty controversial.
I found this very helpful and like a magical supplement to any PR campaign that is interested in enacting social change. With just a connection to the internet and access to this site, you can do it too!
Aside from these two links that I found were very interesting and helpful, take a look at her bookmarks for yourself and see what catches your eye. Her tagging is consistent, organized and easily to understand; it shouldn't be hard to navigate your way through her bundle of bookmarks.
But here's the catch: even though she writes a lot about PR and communications, she barely has any 'PR' or 'public relations' tags. Most PR tags are under 'strategy, tools and utilities.'
Finders keepers, losers weepers!
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